Well generally speaking I don’t engage or talk about XM Radio vs. Sirius stuff, but today is the definite exception this also may very well become a rule. In any event today was Howard Stern’s day in the sun, his last day @ terresterial radio. Anyone who halfway keeps up with Satellite radio knows about this. The O and A pests were in full force today. Nothing got out of hand from what I heard, but I did see alot of photos with XM Radio signs.

Here’s my slant on all this stuff. Yes today was huge for Howard and a little less huge for the boys on High Voltage XM 202. However, I think today was a bigger day for Satellite Radio. I think the question of Satellite Radio coming into the mainstream was answered today. It’s here and all Howard’s entrance will put Satellite Radio out there. There are just as many people out there that hate Howard as like him I think. I’ve never been a big Howard fan, but now that the parade is over and the confetti is being swept up. How the heck is Sirius going to flip that $500 million they are paying him. I need to write an article on this opposed to a blog posting, but my big takeaway from all this is that XM has really shown smarts with who they bring aboard. Opie and Anthony were a big part of those smarts, seems to me like a win/win situation there, but back to today’s events. I’m glad Sirius was the one to pay the marketing bill on this one for Satellite radio. My short term prediction is….watch Sirius numbers climb…however watch XM Radio’s numbers climb exponentially.